The mission of Heyelander BV, our Optical Wholesale company established in 2019, is to deliver the highest quality handmade acetate and titanium optical frames to professional opticians and optometrists around the world, at competitive prices.
We started Heyelander in 2019 because we learned that opticians usually have to pay unreasonably high prices for branded eyewear with at best mediocre quality, and we are convinced this is not necessary. That is why we do things a bit differently so we can offer opticians a contemporary eyewear collection at affordable prices, without sacrificing high quality or great service along the way.
High quality only
Our manufacturing plants in Asia are carefully hand-picked based on the high quality output of their production lines, combined with a strict environmental awareness and social agenda benefitting the labor force.
All Heyelander frames are designed in-house and produced of handmade cotton-acetate slates or from grade 9 Japanese Titanium wire rolls. Each finished frame is individually quality controlled before shipment to our warehouse in the Netherlands, thus ensuring a consistent high quality level of products.
Vertical Supply Chain Integration
Once arrived in our warehouse, we only sell directly to the professional optician through our B-2-B webstore on heyelander.com. We ship daily worldwide using the reliable, affordable and fast DHL Network. This way we don’t have to pay for fancy real estate and country offices. In addition, we don’t use any sales-agents, reps or local distributors, all of which results in an even better price-quality ratio for you.